WHAT IS IT? Masquintense Riche by Kérastase is a deeply nutritive ultra-concentrated rich hair mask for very Dry Hair medium to thick hair. The best hair mask for thicker hair, it contains anti-Dry Hairness polymers to maintain hair’s lightness and movement, and essential nutrients that boost the formula’s ability to nourish and reinforce the hair. The rich cream feeds hair with nutrients and moisture for instant suppleness, radiant shine, and a satin touch. Masquintense Riche has a rich and thick white creamy texture, making it an ideal very Dry Hair treatment. MASQUINTENSE RICHE BENEFITS: +89% immediate hydration & 72H nutrition* +48% more softness* +116% more shine* *Instrumental test, after application of Masquintense Riche WHO IS IT FOR? For medium to thick very Dry Hair. BUSINESS OPPORTUNITY With x5 more research on hair nutrition in the past 8 months on digital and representing 45% of total skincare in Asia, NUTRITION is a trendy topic today all around the world. When it comes to hair, Dry Hair is the #3 top concern worldwide and the #1 hair care concern for young women. In Australia & New Zealand, Dry Hair is #1 concern between all age targets, representing 37% of total market.