WHAT IS IT? Lait Vital by Kérastase is a highly nutritious ultra-light detangling conditioner for fine to medium-Dry Hair. It contains Nourishing lipids & vitamins that provide intense nutrition, detangling and Smoothing Dry Hair. Lait Vital is packed with essential nutrients that boost the formula’s ability to nourish and reinforce the hair. The powerful lightweight formula penetrates the hair fiber to deeply hydrate, and seals cuticles to hold moisture for longer. Lait Vital has a white creamy gel texture, making it one of the best leave-in conditioners for Dry Hair. Tube made of 45% recycled plastic. LAIT VITAL BENEFITS: +85% of immediate hydration & 72H nutrition* +53% more softness* +115% more shine* *Instrumental test, after application of Lait Vital WHO IS IT FOR? For fine to medium Dry Hair. BUSINESS OPPORTUNITY With x5 more research on hair nutrition in the past 8 months on digital and representing 45% of total skincare in Asia, NUTRITION is a trendy topic today all around the world. When it comes to hair, Dry Hair is the #3 top concern worldwide and the #1 hair care concern for young women. In Australia & New Zealand, Dry Hair is #1 concern between all age targets, representing 37% of total market.