The new Genesis Homme is the first dual action anti-fall haircare range for men: FOR WEAKENED HAIR PRONE TO THINNING! Powered with highly efficient ingredients to instantly strengthen and thicken the hair fibre for an immediate fuller look, with 5x fuller hair* and +85% stronger hair** as well as day after day treatment to prevent hair fall from the roots by reducing hair-fall in 6 weeks***. HOW DOES GENESIS HOMME WORK? A double action for your client: Instantly: STRENGTHEN and THICKEN HAIR FIBRE thanks to Ginger roots, Creatine and Expanding polymers. Long Term: STOP HAIR-FALL FORTIFIES HAIR ANCHORAGE and RETENTION thanks to Aminexil. Serum fortifiant benefits : - Helps to re-anchor the fibre to the root, to minimise hair fall.  - Helps protect the scalp’s natural moisture barrier  - Reduces hair-fall in 6 weeks*** WHO IS IT FOR? The new Genesis Homme targets every man prone to hair fall, by covering all stages/profiles of hair fall and thinning: - Medium hair-fall: punctual hair-fall from the roots - Heavy hair-fall: visible sparse hair and thinning hair - Thinner and finer hair: natural fine or thinner hair over time with the fear of hair fall *Instrumental test after application of Bain de Masse and Cire d'Epaisseur Texturisante ** Instrumental test after one application of Bain de Masse ***Cosmeto-clinical study, 99 subjects, after 6 weeks use of the Serum Anti-Chute Fortifiant