WHAT IS IT? 8H Magic Night Serum by Kérastase is a beauty sleep high nutrition serum for Dry Hair. This overnight hair treatment contains anti-Dry Hairness polymers for immediate care with a light and non-greasy finish. It also delivers a dose of essential nutrients that boost the formula’s ability to nourish and reinforce the hair. The magical overnight hair serum works for 8 hours to revitalise and regenerate Dry Hair and protects from pillow friction. Bottle made of 20% recycled glass. 8H MAGIC NIGHT SERUM BENEFITS: +98% of stronger hair* -84% less frizz instantly* +48% more softness* +40% more radiant hair* *Instrumental test, after application of 8hrs Magic Night Serum. WHO IS IT FOR? All kinds of Dry Hair. BUSINESS OPPORTUNITY With x5 more research on hair nutrition in the past 8 months on digital and representing 45% of total skincare in Asia, NUTRITION is a trendy topic today all around the world. When it comes to hair, Dry Hair is the #3 top concern worldwide and the #1 hair care concern for young women. In Australia & New Zealand, Dry Hair is #1 concern between all age targets, representing 37% of total market.