WHAT IS IT? Lotion Thermique Sublimatrice by Kérastase is a beautifying detangling blow-Dry Hair mist for Dry Hair fine to medium hair. This hair mist for Dry Hair contains Nourishing lipids to intensely condition hair and reinforce the hair fiber, and essential nutrients that boost the formula’s ability to nourish and reinforce the hair. The light milky leave-in essence revitalises the inner part of the hair by moisturizing the hair fiber, providing more repair, elasticity, and nutrition, and is a 230°C thermal protector. Bottle made of 95% recycled plastic. LOTION THERMIQUE SUBLIMATRICE BENEFITS: +82% immediate hydration & 72H nutrition* +46% more softness* +98% of stronger hair and less breakage* -82% less frizz & 72H high humidity protection* 2x split ends reduction* *Instrumental test, after application of Lotion Thermique Sublimatrice WHO IS IT FOR? For fine to medium Dry Hair. BUSINESS OPPORTUNITY With x5 more research on hair nutrition in the past 8 months on digital and representing 45% of total skincare in Asia, NUTRITION is a trendy topic today all around the world. When it comes to hair, Dry Hair is the #3 top concern worldwide and the #1 hair care concern for young women. In Australia & New Zealand, Dry Hair is #1 concern between all age targets, representing 37% of total market.