WHAT IS IT? Nectar Thermique by Kérastase is an anti-frizz blow-Dry Hair milk for medium to thick Dry Hair. This beautifying hair milk protects Dry Hair from heat styling, and contains anti-Dry Hairness polymers to provide nutrition, detangling, Smoothingness and shine to Dry Hair. It delivers a shot of essential nutrients that boost the formula’s ability to nourish and reinforce the hair. This nutritious hair milk acts as a 230°C thermic protector for hair exposed to styling tools and has a light white creamy texture. Tube made of 45% recycled plastic. NECTAR THERMIQUE BENEFITS: +97% of stronger & less breakage* -94% less frizz instantly & 72H high humidity protection* +79% immediate hydration & 72H nutrition* 2x split ends reduction* *Instrumental test, after application of Nectar Thermique. WHO IS IT FOR? For medium to thick Dry Hair. BUSINESS OPPORTUNITY With x5 more research on hair nutrition in the past 8 months on digital and representing 45% of total skincare in Asia, NUTRITION is a trendy topic today all around the world. When it comes to hair, Dry Hair is the #3 top concern worldwide and the #1 hair care concern for young women. In Australia & New Zealand, Dry Hair is #1 concern between all age targets, representing 37% of total market.