WHAT IS IT? Masquintense by Kérastase is a deeply nutritive ultra-concentrated hair mask for very Dry Hair fine to medium hair. One of the best hair masks for Dry Hair, damaged hair, it contains plant-based proteins and niacinamide that boost the formula’s ability to nourish and reinforce the hair. The light cream delivers a powerful dose of concentrated nutrients to deeply strengthen and nourish the hair. Masquintense has a light white creamy texture, making it an ideal hair mask for fine hair. MASQUINTENSE BENEFITS: +89% of immediate hydration & 72H nutrition* +52% more softness* +79% more shine* *Instrumental test, after application of Masquintense WHO IS IT FOR? For fine to medium very Dry Hair. BUSINESS OPPORTUNITY With x5 more research on hair nutrition in the past 8 months on digital and representing 45% of total skincare in Asia, NUTRITION is a trendy topic today all around the world. When it comes to hair, Dry Hair is the #3 top concern worldwide and the #1 hair care concern for young women. In Australia & New Zealand, Dry Hair is #1 concern between all age targets, representing 37% of total market.